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Amazon Fee Calculator UK
Amazon’s UK referral fee is a percentage of the item price, the delivery you charge, and any gift wrap — never VAT. And on a small sale it isn’t just a percentage: most categories carry a £0.25 minimum, and Amazon charges whichever is greater.
Your sale
- Item price
- £25.00
Amazon fees
- Referral fee
- −£3.75
- Total Amazon fees
- −£3.75
You keep
£21.25
85% of what you charged the buyer.
Add £25.00/month (excl. VAT) for the Professional subscription — it does not depend on this sale.
Amazon’s only worked example: £10.00 at 15% is a £1.50 referral fee. It proves the percentage, not what you keep — Amazon never works a full sale through. The £25.00 sale above is a starting point, not a figure Amazon quotes. Change any field to run your own.
The whole range
What you keep at each price in Home Products
| Item price | Referral fee | You keep | % kept |
|---|---|---|---|
| £1.00 | £0.25* | £0.75 | 75% |
| £5.00 | £0.40 | £4.60 | 92% |
| £10.00 | £0.80 | £9.20 | 92% |
| £20.00 | £1.60 | £18.40 | 92% |
| £25.00 | £3.75 | £21.25 | 85% |
| £50.00 | £7.50 | £42.50 | 85% |
| £100.00 | £15.00 | £85.00 | 85% |
| £250.00 | £37.50 | £212.50 | 85% |
| £500.00 | £75.00 | £425.00 | 85% |
| £1,000.00 | £150.00 | £850.00 | 85% |
From what you keep to what you made
What’s left after fees is not your profit — it is your revenue minus Amazon’s cut. Fill in what the item cost you and the receipt switches: it shows the profit on that sale, and the margin it represents on what you charged the buyer. Leave it empty and nothing changes.
Amazon’s UK fee schedule, category by category
| Category | Referral fee | Minimum |
|---|---|---|
| Split into tiersEach slice of the sale is charged at its own rate — the higher rate applies only to the part above the cut-off. | ||
| Automotive and Powersports | 15% up to £45.00, then 9% on the rest | £0.25 |
| Electronic Accessories | 15% up to £100.00, then 8% on the rest | £0.25 |
| Printer and Scanner Accessories | 15% up to £100.00, then 8% on the rest | £0.25 |
| Furniture | 15% up to £175.00, then 10% on the rest | £0.25 |
| Jewellery | 20% up to £225.00, then 5% on the rest | £0.25 |
| Watches | 15% up to £225.00, then 5% on the rest | £0.25 |
| One rate for the whole saleThe sale total decides which single rate applies, and that rate is then charged on every unit of it. | ||
| Baby Products | 8% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| Baby Pushchairs and Safety Equipment | 8% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| Beauty, Health and Personal Care | 8% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| Reusable Work and Safety Gloves | 8% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| Clothing and AccessoriesAmazon prices FBA and Seller Fulfilled Prime selection above £40 differently. This calculator covers the referral fee for a seller who ships their own orders. | 5% if the sale total is £15.00 or less, 10% if the sale total is £20.00 or less, otherwise 15% | £0.25 |
| Grocery and Gourmet | 5% if the sale total is £10.00 or less, otherwise 15% | None |
| Home Products | 8% if the sale total is £20.00 or less, otherwise 15% | £0.25 |
| Pet Clothing and Food | 5% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| Vitamins, Minerals & Supplements | 5% if the sale total is £10.00 or less, otherwise 15% | £0.25 |
| One flat rateNo cut-off, no tiers. | ||
| Amazon Device Accessories | 45% | £0.25 |
| Rucksacks and Handbags | 15% | £0.25 |
| Beer, Wine, and Spirits | 10% | £0.25 |
| Books | 15% | None |
| Business, Industrial, and Scientific Supplies | 15% | £0.25 |
| Compact Appliances | 15% | £0.25 |
| Commercial Electrical and Energy Supplies | 12% | £0.25 |
| Computers | 7% | £0.25 |
| Consumer Electronics | 7% | £0.25 |
| Cycling Accessories | 15% | £0.25 |
| Eyewear | 15% | £0.25 |
| Eyewear Protection | 15% | £0.25 |
| Footwear | 15% | £0.25 |
| Full-Size Appliances | 7% | £0.25 |
| Furniture Accessories | 13% | £0.25 |
| Handmade | 12% | £0.25 |
| Kitchen | 15% | £0.25 |
| Home Linen and Rugs | 15% | £0.25 |
| Lawn and Garden | 15% | £0.25 |
| Luggage | 15% | £0.25 |
| Luggage Accessories | 15% | £0.25 |
| Mattresses | 15% | £0.25 |
| Music, Video and DVD | 15% | None |
| Musical Instruments and AV Production | 12% | £0.25 |
| Office Products | 15% | £0.25 |
| Packing Materials | 15% | £0.25 |
| Pet Supplies | 15% | £0.25 |
| Software | 15% | None |
| Sports and Outdoors | 15% | £0.25 |
| Tyres | 7% | £0.25 |
| Tools and Home Improvement | 13% | £0.25 |
| Door, Window and Shower Accessories | 13% | £0.25 |
| Home Adhesives and Cable Ties | 13% | £0.25 |
| Toys and Games | 15% | £0.25 |
| Video Games and Gaming Accessories | 15% | None |
| Video Game Consoles | 8% | None |
| Everything else | 15% | £0.25 |
The fees that don’t depend on the category
- The minimum
- £0.25 on most categories — the floor a low-priced sale hits before the percentage would, shown per category above. 6 categories have none at all.
- Fee base
- The item price, any delivery and any gift wrapping charges — Amazon says so directly, and adds that the fee is charged excluding any taxes.
- Selling plan
- Individual costs £0.75 per item sold. Professional costs £25.00 per month, however much you sell. Amazon publishes both excluding VAT.
- Closing fee
- Amazon publishes none in its UK fee schedule — unlike its US one, where media items carry one on top of the referral fee.
Common questions
How much does Amazon take from a £100 sale in the UK?
- £15.00 in Home Products, leaving you £85.00. That is the referral fee only — FBA pick, pack and storage are charged on weight and size, not on the price, and are not part of this figure.
How much does Amazon take in seller fees in the UK?
- The referral fee runs from 5% to 45% depending on the category, across the 52 categories Amazon prices for the UK. Most categories also carry a minimum of £0.25 per item, and Amazon charges whichever is greater — never both.
Why did my Amazon fee jump between £20 and £25?
- Because Home Products is priced on a threshold, not on tiers. A £20 sale is charged £1.60, and a £25 one is charged £3.75 — the higher rate applies to the whole sale, not just the part beyond the cut-off. Amazon writes it as "for items priced at or up to", which reads much like the wording it uses for tiers.
Does Amazon charge its UK referral fee on VAT?
- No. Amazon states the referral fee is "a percentage of the total price of your product excluding any taxes", and defines that total as the item price plus any delivery or gift wrapping charges. That is the opposite of Etsy, which charges non-US sellers on the VAT-inclusive listing price.
Is the £25 Professional plan the full cost?
- No — Amazon publishes it as £25.00 per month excluding VAT, and the Individual plan as £0.75 per item sold excluding VAT. This calculator uses the figures exactly as Amazon publishes them. Amazon does not state whether VAT applies to the referral fee itself, so nothing is added there.
Does Amazon publish a worked example of its UK fees?
- One, and it is partial. In its refunds section Amazon writes that £10.00 at 15% gives a £1.50 referral fee. It proves the percentage and stops there — Amazon never works a full sale through to what the seller keeps.
This is not your Seller Central statement. It covers the referral fee only — not FBA pick, pack, storage or removal fees, which depend on weight and dimensions rather than price. Amazon warns that a product’s fee category may not match the category customers see in the store, so check yours in Seller Central. Amazon publishes its selling plan prices excluding VAT, and says nothing about VAT on the referral fee itself — nothing is added here for it. Check your account for the amounts actually charged.
Verified on . Based on Pricing (Amazon.com, Inc. or its affiliates, Read 2026-07-30). See the method.